CASE STUDIES

Marketing Communication Translation

CHALLENGES

  • Higher lead time for marketing communication in non-English language

  • Tedious process to scrub through content in each language

  • Completely manual process, not scalable








SOLUTION

  • eClerx to develop & deploy a web application powered by eClerx GenAI360 orchestration engine
  • eClerx GenAI360 orchestration engine to extract audio and on-screen text
  • Upload videos in English, with durations ranging from 0:6, 0:15 & 0:30 seconds, containing audio and on-screen text
  • The engine will translate the extracted content into the selected languages, providing the results in excel format.
  • Users have the flexibility to choose one or more languages for translation
  • Text can be extracted in specified 20 different languages from the application

Benefits

Improved turnaround time for non-English marketing communication

Improved resource utilization through automation and focusing on other aspects of marketing communication

Scalable to manage peak period marketing communication plan e.g. festival, new product launch

Higher accuracy as initial draft will be more accurate and refined before it goes for QC.