CASE STUDIES

Marketing Campaign Services

CHALLENGES

  • Marketers have multiple requirements to launch email campaigns for various reasons for their products and services
  • These campaigns have to be targeted to specific category of customers to make it more effective
  • Marketers have to ensure that each type of customers there are targeting should receive personalized content
  • Localization of the content is another aspect that the marketers have to deal with
  • Designing the right content across all channels can be very time consuming activity

SOLUTION

  • eClerx to provide a simple user friendly application that would assist the marketers in generating marketing campaigns across channels
  • The application will be powered by eClerx GenAI360 engine
  • Marketers can define the goal for the campaign in simple English and ingest the same as an input to the engine
  • eClex CampaignOps engine will then assist the marketer with providing suggestions on segmentation and multiple options for writing the SSL, SL, Primary Hero, Headers and body content
  • The engine will also assist the marketer in generating the finalized content in various required languages and various channel formats

Benefits

Time to Production: Reduce time to production by using eClerx tool to launch your MVP

Best of Breed: Use the best available GenAI model to deliver relevant use cases

Seamless Integration: Integrate via exposed APIs to process in bulk or small volumes – giving complete flexibility

Future Proofing: Any new models can be utilized with no code changes at your end