Case Study/ ContentOps
A global supplier of industrial and electronic products faced a challenge in creating 1,500 product descriptions monthly for their website. These descriptions were manually generated using datasheets, technical specifications, and product webpages. The process was time-consuming, and it was difficult to maintain consistency in tone, align with the target persona, and ensure quality across the board.
Producing 1,500 product descriptions each month proved to be a highly resource-intensive process. Maintaining a consistent tone and messaging that resonated with the target persona was particularly challenging, especially at scale. Manual workflows often resulted in inconsistent quality and frequent errors, making it difficult to ensure accuracy and brand alignment. Moreover, the existing system lacked scalability, limiting the team's ability to handle growing volumes efficiently and reliably.
Upload datasheets, technical specifications, and product webpages in bulk or individually.
Individual and Bulk review process for a quality check purpose.
Integrated plagiarism checks ensured the uniqueness and originality.